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Video Rhetorics
Nelson, John S.; Boynton, G. R.
€ 46.38
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Description for Video Rhetorics
Paperback. Teaches us how to better understand political ads by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. This book is an example of a different kind of political analysis. Num Pages: 296 pages. BIC Classification: JP. Category: (P) Professional & Vocational. Dimension: 5817 x 3887 x 49. Weight in Grams: 490.
The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric--their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres--from film to fiction, from MTV to game shows. Video Rhetorics is both a call for, and an example of, a new kind of political analysis.
Supplemented with Hot Spots: Multimedia Analyses of Political Ads, a sixty-minute video of multimedia advertising studies, the book presents lucid analyses of particular campaign ads to illustrate how music, text, metaphor, genre, image, color, ... Read more
The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric--their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres--from film to fiction, from MTV to game shows. Video Rhetorics is both a call for, and an example of, a new kind of political analysis.
Supplemented with Hot Spots: Multimedia Analyses of Political Ads, a sixty-minute video of multimedia advertising studies, the book presents lucid analyses of particular campaign ads to illustrate how music, text, metaphor, genre, image, color, ... Read more
Product Details
Format
Paperback
Publication date
1997
Publisher
University of Illinois Press United States
Number of pages
296
Condition
New
Number of Pages
296
Place of Publication
Baltimore, United States
ISBN
9780252066481
SKU
V9780252066481
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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