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Web Analytics Strategies for Information Professionals (Lita Guide)
Tabatha Farney
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Description for Web Analytics Strategies for Information Professionals (Lita Guide)
Paperback. Num Pages: 236 pages, Illustrations. BIC Classification: GLC. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 322.
Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:
Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:
- Eight examples of semi-custom and custom reporting
- Four case studies showing project-specific applications
- Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another
Product Details
Format
Paperback
Publication date
2013
Publisher
ALA TechSource
Number of pages
236
Condition
New
Number of Pages
200
Place of Publication
New York, United States
ISBN
9781555708979
SKU
V9781555708979
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
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