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Communication Impact
Susanna Hornig . Ed(S): Priest
€ 65.44
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Description for Communication Impact
Paperback. Editor(s): Priest, Susanna Hornig. Num Pages: 288 pages, Illustrations. BIC Classification: GTC. Category: (G) General (US: Trade). Dimension: 227 x 148 x 16. Weight in Grams: 372.
Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different—and much more exciting—than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different—and much more exciting—than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
Product Details
Format
Paperback
Publication date
2005
Publisher
Rowman & Littlefield United States
Number of pages
288
Condition
New
Number of Pages
288
Place of Publication
Lanham, MD, United States
ISBN
9780742530980
SKU
V9780742530980
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Susanna Hornig . Ed(S): Priest
Susanna Hornig Priest is associate professor and director of research at the College of Mass Communications and Information Studies at the University of South Carolina.
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