7%OFF
Stock image for illustration purposes only - book cover, edition or condition may vary.
Storytelling: Bewitching the Modern Mind
Christian Salmon
€ 16.99
€ 15.84
FREE Delivery in Ireland
Description for Storytelling: Bewitching the Modern Mind
Paperback. .
Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This "storytelling machine" is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.
Product Details
Publisher
Verso Books
Format
Paperback
Publication date
2017
Condition
New
Weight
214g
Number of Pages
192
Place of Publication
London, United Kingdom
ISBN
9781784786588
SKU
V9781784786588
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Christian Salmon
Christian Salmon is a writer and researcher in the Centre for Research in the Arts and Language at the CNRS in Paris. Founder of the International Parliament of Writers, he is the author of Tombeau de la fiction, Devenir minoritaire, and Verbicide. He writes regularly for Le Monde.
Reviews for Storytelling: Bewitching the Modern Mind
A compelling and very readable polemic.
Financial Times
French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians, 'storytelling' is, on his argument, a sedative, suppressing the desire for truth in favour of satisfying narrative form.
Steven Poole
Guardian
Fascinating ... intellectually satisfying ... Salmon's insights are thought-provoking and have ramifications beyond the world of advertising.
Washington Post
Salmon draws together his arguments into a coherent and chilling whole.
Independent
Salmon makes a riveting case for how public relations (or more euphemistically, storytelling) has come to dominate statecraft and business in the West.
Publishers Weekly
This book, which is both concise and clearly written . guides us through these texts which are largely unknown and now very influential.
Le Monde
There are certain books that make you feel less stupid after reading them than before . It is a fascinating and never jargon-heavy book.
Le Progrès
Financial Times
French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians, 'storytelling' is, on his argument, a sedative, suppressing the desire for truth in favour of satisfying narrative form.
Steven Poole
Guardian
Fascinating ... intellectually satisfying ... Salmon's insights are thought-provoking and have ramifications beyond the world of advertising.
Washington Post
Salmon draws together his arguments into a coherent and chilling whole.
Independent
Salmon makes a riveting case for how public relations (or more euphemistically, storytelling) has come to dominate statecraft and business in the West.
Publishers Weekly
This book, which is both concise and clearly written . guides us through these texts which are largely unknown and now very influential.
Le Monde
There are certain books that make you feel less stupid after reading them than before . It is a fascinating and never jargon-heavy book.
Le Progrès