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Culture Incorporated: Museums, Artists, And Corporate Sponsorships
Mark W. Rectanus
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Description for Culture Incorporated: Museums, Artists, And Corporate Sponsorships
Hardback. Num Pages: 288 pages, Illustrations. BIC Classification: GM. Category: (G) General (US: Trade); (UU) Undergraduate. Dimension: 254 x 178 x 25. Weight in Grams: 703.
An exposé of the hidden costs of corporate funding of the arts
Photographer Annie Leibowitz collaborates with American Express on a portrait exhibition. Absolut Vodka engages artists for their advertisements. Philip Morris mounts an "Arts Against Hunger" campaign in partnership with prominent museums. Is it art or PR, and where is the line that separates the artistic from the corporate? According to Mark Rectanus, that line has blurred. These mergers of art, business, and museums, he argues, are examples of the worldwide privatization of cultural funding.
In Culture Incorporated, Rectanus calls for full disclosure of corporate involvement in cultural events and examines ... Read moreRectanus exposes how sponsorship helps maintain social legitimation in a time when corporations are the target of significant criticism. He provides wide-ranging examples of artists and institutions grappling with corporate sponsorship, including artists’s collaboration with sponsors, corporate sponsorship of museum exhibitions, festivals, and rock concerts, and cybersponsoring. Throughout, Rectanus analyzes the convergence of cultural institutions with global corporate politics and its influence on our culture and our communities. Show LessProduct Details
Format
Hardback
Publication date
2002
Publisher
University of Minnesota Press United States
Number of pages
288
Condition
New
Number of Pages
312
Place of Publication
Minnesota, United States
ISBN
9780816638512
SKU
V9780816638512
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Mark W. Rectanus
Mark W. Rectanus is professor of German at Iowa State University.
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