Focus Groups: A Practical Guide for Applied Research
Richard A. Krueger
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Description for Focus Groups: A Practical Guide for Applied Research
Spiral bound. .
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Product Details
Publisher
SAGE Publications Inc
Format
Spiralbound
Publication date
2014
Condition
New
Number of Pages
280
Place of Publication
Thousand Oaks, United States
ISBN
9781483365244
SKU
V9781483365244
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Richard A. Krueger
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president ... Read more
Reviews for Focus Groups: A Practical Guide for Applied Research
"Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research."
Theresa Carilli, Purdue University Calumet "An excellent ′focused′ book on focus groups – anyone who reads this book can pretty much kickstart their own focus ... Read more
Theresa Carilli, Purdue University Calumet "An excellent ′focused′ book on focus groups – anyone who reads this book can pretty much kickstart their own focus ... Read more