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Public Relations and Marketing for Archivists
Russell D. James
€ 115.26
€ 72.68
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Description for Public Relations and Marketing for Archivists
Paperback. .
Here, you’ll find a helpful introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. There is step-by-step guidance for using archival collections themselves as PR tools, like writing press releases, publicizing photographs and writing newsletters, as well as guidance for collaborating and connecting with educational and community groups, college students, historical organizations, donors, and media outlets. Public Relations for Marketing and Archives also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites, and podcasts to further outreach efforts. This stellar manual features ... Read more
Here, you’ll find a helpful introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. There is step-by-step guidance for using archival collections themselves as PR tools, like writing press releases, publicizing photographs and writing newsletters, as well as guidance for collaborating and connecting with educational and community groups, college students, historical organizations, donors, and media outlets. Public Relations for Marketing and Archives also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites, and podcasts to further outreach efforts. This stellar manual features ... Read more
Product Details
Publisher
Neal-Schuman Publishers Inc United States
Number of pages
250
Format
Paperback
Publication date
2011
Series
How-to-do-it Manual for Librarians
Condition
New
Number of Pages
250
Place of Publication
New York, United States
ISBN
9781555707330
SKU
V9781555707330
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
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