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Logo Modernism (English, French and German Edition)
Jens Muller
€ 70.98
€ 60.64
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Description for Logo Modernism (English, French and German Edition)
Hardcover. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how Modernist attitudes and imperatives gave birth to corporate identity. Num Pages: 432 pages. BIC Classification: AKC; GTH. Category: (G) General (US: Trade). Dimension: 261 x 386 x 51. Weight in Grams: 3626.
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media ... Read more
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media ... Read more
Product Details
Publisher
Taschen GmbH
Format
Hardback
Publication date
2015
Condition
New
Weight
3625g
Number of Pages
432
Place of Publication
Cologne, Germany
ISBN
9783836545303
SKU
V9783836545303
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-50
About Jens Muller
Jens Muller was born in Koblenz, Germany in 1982 and studied graphic design in Dusseldorf. Recipient of numerous national and international design awards, Muller is Creative Director of optik design studio in Dusseldorf, and editor of the A5 book series on graphic design history. He teaches graphic design history and editorial design as a visiting lecturer at the Peter Behrens ... Read more
Reviews for Logo Modernism (English, French and German Edition)
This fantastic collection of handsome logos testifies to the enduring power of clean, crisp, universally symbolic design language that is a far cry from the often trendy, cheesy, puffed-up corporate branding that exists today. [...] Logo Modernism is a brilliant catalog of what good corporate logo design looks like. ...blockbuster new book Logo Modernism...is a beautiful distillation of ... Read more