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Momentum: Igniting Social Change in the Connected Age

Allison Fine

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Description for Momentum: Igniting Social Change in the Connected Age Hardcover. Many social leaders and nonprofits are stuck in old ways of doing business - keeping constituents at arms length, depending on inefficient forms of communication, and relying on hierarchical forms of leadership. As a result, they can struggle to cope with today's complex and pressing social problems. Num Pages: 240 pages. BIC Classification: GTC; JH. Category: (P) Professional & Vocational. Dimension: 231 x 164 x 23. Weight in Grams: 432.
A new and empowering way of looking at and organizing social change! How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures?

The answers to these questions lie within Momentum, a fresh, zestful way of thinking about and organizing social change work. Today's digital tools—including but not limited to e-mail, the Web, cell phones, personal digital assistants (PDAs), even iPods—promote interactivity and connectedness. But as Momentum shows, these new social media tools are ... Read more

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Product Details

Format

Hardback

Publication date

2006

Publisher

John Wiley & Sons Inc San Francisco, CA

Number of pages

240

Condition

New

Number of Pages

240

Place of Publication

New York, United States

ISBN

9780787984441

SKU

V9780787984441

Shipping Time

Usually ships in 15 to 20 working days

Ref

99-15

About Allison Fine

Allison H. Fine is a successful social entrepreneur and writer dedicated to helping grassroots organizations and activists implement and sustain social change efforts. Fine is a senior fellow at Demos, a network of action and ideas based in New York City. She is the founder of Innovation Network, Inc. (InnoNet), and the former CEO of E-Volve Foundation. Currently she serves ... Read more

Reviews for Momentum: Igniting Social Change in the Connected Age

"...a fresh, zestful way of thinking about and organizing social change work." (PublicNet.co.uk, October 9, 2008) Thoughtful and thought provoking, which addresses technology strategies, relationships, and organizational change within the nonprofit sector. Far from a technical manual, it raises compelling issues that deserve consideration by all nonprofit organizations. (Nonprofit and Voluntary Sector Quarterly, 05/01/2008) Fine (founder, Innovation ... Read moreNetwork, Inc.), a New York social entrepreneur, writes on the way new social media-the Internet, cell phones, digital tools-allow activists to create new groupings of self-directed and self-responsible progressives. She believes that in this new connected era of the Internet, activist networks trump hierarchy, and she touches on how social media have already facilitated progressive actions. She points out the need for activists and progressive organizations to harness the new technologies while genuinely listening to those engaged in the new social media. She also ponders the future of activism in a connected age. This work contains some practical-and even inspiring-advice but is really a meditation on the interaction between technology and traditional activism. Most useful in academic and large public libraries. (Library Journal, November 15, 2006) Fine outlines strategies for "connected activism" in this idealistic, lucidly written account about using the Internet to build up networks among activists who can pool information and other resources to help create lasting solutions that address the roots of social problems. Citing organizations such as the advocacy group MoveOn.org and MeetUp.com, which promotes off-line gatherings like those that propelled the Dean for President campaign, Fine emphasizes a mind-set of self-determination among citizens and two-way rather than top-down communication from organizations. She takes a cue from the 1999 "Cluetrain Manifesto," aimed at corporations that were out of touch with consumers, translating its promotion of digital communication to the activist sphere. Some of her rhetoric seems hyperbolic, as when she suggests that online activism provides a neutral playing field in which women can advance their causes without getting dismissed because of their gender, and she pushes hard on the readiness of "plugged-in" Generation Y to change the world. On the whole, though, she provides activists with effective guidelines for streamlining the pursuit of social change through instant messaging, blogs, chat rooms and Blackberries. (PublishersWeekly.com, October 23, 2006) Show Less

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Momentum: Igniting Social Change in the Connected Age

Allison Fine

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