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Persuasion in Society
Jean G. Jones
€ 113.98
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Description for Persuasion in Society
Paperback. Num Pages: 584 pages, 10 black & white tables. BIC Classification: GTC; JFD. Category: (UU) Undergraduate. Dimension: 235 x 187. .
Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: ... Read more
Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
546
Place of Publication
London, United Kingdom
ISBN
9781138825666
SKU
V9781138825666
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Jean G. Jones
Jean G. Jones is professor of communication at Edinboro University of Pennsylvania and has over two decades' experience studying, teaching, and writing about rhetoric and persuasion. Named Edinboro University's Educator of the Year in 2006, Jones also has an active life in politics, having run for office and served on her city council. ... Read more
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