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Presidential Campaigning and Social Media
Hendricks, John Allen; Schill, Dan
€ 132.25
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Description for Presidential Campaigning and Social Media
Paperback. Num Pages: 352 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: GT; UDBS. Category: (G) General (US: Trade). Dimension: 234 x 158 x 18. Weight in Grams: 564.
Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly evolved into a standard element of candidate strategy, voter engagement, and media reporting. Featuring work by an esteemed line-up of contributors, Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign is the first book to provide a detailed analysis of the role that social media and social networking sites (SNS)--including Facebook, Twitter, YouTube, Tumblr, Google+, Instagram, Pinterest, and others--played in the 2012 Republican presidential primaries and the general election campaign. Using both quantitative and qualitative methodological approaches, the ... Read more
Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly evolved into a standard element of candidate strategy, voter engagement, and media reporting. Featuring work by an esteemed line-up of contributors, Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign is the first book to provide a detailed analysis of the role that social media and social networking sites (SNS)--including Facebook, Twitter, YouTube, Tumblr, Google+, Instagram, Pinterest, and others--played in the 2012 Republican presidential primaries and the general election campaign. Using both quantitative and qualitative methodological approaches, the ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Oxford University Press United Kingdom
Number of pages
352
Condition
New
Number of Pages
352
Place of Publication
New York, United States
ISBN
9780199355846
SKU
V9780199355846
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-3
About Hendricks, John Allen; Schill, Dan
John Allen Hendricks is Chair and Professor of Mass Communication at Stephen F. Austin State University. He is the author of six books including Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House (2010), which was the recipient of the National Communication Association's Applied Research Division's 2011 Distinguished Scholarly Book Award. Dan Schill is an ... Read more
Reviews for Presidential Campaigning and Social Media
Hendricks and Schill provide the most comprehensive collection on the use of social media in the 2012 presidential campaign. This impressive volume provides insight into the growing importance, role, and scope of social media in contemporary political campaigns.
Robert Denton, Virginia Tech
Presidential Campaigning and Social Media is a good, thorough examination of the uses and impact of ... Read more
Robert Denton, Virginia Tech
Presidential Campaigning and Social Media is a good, thorough examination of the uses and impact of ... Read more