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Advertising and Societies: Global Issues, Second Edition
Barbara Mueller
€ 76.87
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Description for Advertising and Societies: Global Issues, Second Edition
Paperback. Advertising and Societies Num Pages: 264 pages, ill. BIC Classification: CBP; GTC; JH; JN. Category: (P) Professional & Vocational. Dimension: 180 x 257 x 17. Weight in Grams: 534.
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new ... Read more
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new ... Read more
Product Details
Publisher
Peter Lang Publishing Inc
Format
Paperback
Publication date
2010
Series
Digital Formations
Condition
New
Weight
599g
Number of Pages
264
Place of Publication
, United States
ISBN
9781433103858
SKU
V9781433103858
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-19
About Barbara Mueller
The Authors: Katherine Toland Frith is Professor in the School of Journalism at Southern Illinois University. She has edited three books, Advertising in Asia: Communication, Culture and Consumption (1996), Undressing the Ad: Reading Culture in Advertising (Peter Lang, 1998) and Commercializing Women: Images of Asian Women in the Media (2008). Barbara Mueller is Professor of Advertising in the ... Read more
Reviews for Advertising and Societies: Global Issues, Second Edition
The drastically changing economy, demographics, and technology in the world have made it imperative to probe into the issues related to advertising and societies through a global lens. Katherine Toland Frith and Barbara Mueller's `Advertising and Societies: Global Issues' is the only text of this kind with a distinct global focus on the market. A brainchild of two leading scholars ... Read more