Remodelling Communication
Gary Genosko
Covering major developments from post-war cybernetics and telegraphy to the Internet and our networked society, Remodelling Communication explores the critical literature from across disciplines and eras on the models used for studying communications and culture.
Proceeding model-by-model, Genosko provides detailed explanations of mathematical, semiotic, and reception theory's encoding/decoding models, as well as Baudrillard's critique of models and general models that bring together a variety of disciplinary perspectives. Providing a dynamic, forward-looking reorientation towards a new universe of reference, Remodelling Communication makes a significant, productive contribution to communication theory.
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About Gary Genosko
Reviews for Remodelling Communication
W. Alvarez
Choice Magazine; vol 50:03:2012
‘This book tackles a challenging issue of tracing the communication models from the beginning of the field of communication to the present… This is an intriguing and important book.’
Emile McAnany
Communication Research Trends ... Read more