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The Editor in Chief
Benton Rain Patterson
€ 80.49
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Description for The Editor in Chief
Paperback. Presenting the guiding principles of editorial management, this book provides help and insight to future and present journalists working in the editorial department of a magazine. It is aimed at students interested in careers as magazine editors and at novice working editors. Num Pages: 200 pages, Illustrations. BIC Classification: GTC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 156 x 13. Weight in Grams: 334.
Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine.
New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:
- Launching
- Funding
- Organizing a staff
- Increasing readership
Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management
Product Details
Format
Paperback
Publication date
2003
Publisher
Iowa State University Press United States
Number of pages
200
Condition
New
Number of Pages
212
Place of Publication
Hoboken, United Kingdom
ISBN
9780813810799
SKU
V9780813810799
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Benton Rain Patterson
Benton Rain Patterson was formerly an associate editor of The Saturday Evening Post, an articles editor for The New York Times Magazine, editor of Dominion magazine and managing editor of Guideposts magazine. He is emeritus associate professor of journalism at the University of Florida in Gainesville and author of the book Write to Be Read. Coleman E.P. Patterson is associate dean of the Kelley College of Business and associate professor of management at Hardin-Simmons University in Abilene, Texas
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