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The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
Christer Holloman
€ 23.99
€ 19.38
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Description for The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
Hardback. Gives you the tools to make a difference to your organisation's social media strategy development and delivery going forward. This title offers an educational programme written for experienced social media professionals. Num Pages: 276 pages, Illustrations. BIC Classification: GTC; JFD. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 20. Weight in Grams: 546.
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, ... Read more
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Number of pages
276
Format
Hardback
Publication date
2012
Condition
New
Number of Pages
276
Place of Publication
New York, United States
ISBN
9781119963233
SKU
V9781119963233
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Christer Holloman
Christer Holloman, is Head of Product/VP Commercial Strategy at The Digital Property Group. He is a Sky News Reporter and regular panel expert commentator for Sky News. He has just received an accolade from the London Evening Standard as one of London s Top 25 Most Influential Individuals within New Media , as ... Read more
Reviews for The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
'Standalone, easy-to-read chapters with a clear structure. (CPO Agenda, April 2012) Written with clear experience, bringing a new perspective to an older subject. (Professional Manager, May 2012)