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Words Matter: Communicating Effectively in the New Global Office
Elizabeth Keating
€ 33.99
€ 25.06
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Description for Words Matter: Communicating Effectively in the New Global Office
Hardback. A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. This book examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers. Num Pages: 192 pages, 2 tables. BIC Classification: GTC; JHMC. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 163 x 236 x 19. Weight in Grams: 402.
In a twenty-first-century global economy, in which multinational companies coordinate and collaborate with partners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance. Most assume that if parties on both ends of the conference call are fluent English speakers, information will be shared seamlessly and without any misunderstanding. But is that really true? Words Matter examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers. The end result is lost time, lost money, and often discord among those involved. What's going wrong? Contrary ... Read more
In a twenty-first-century global economy, in which multinational companies coordinate and collaborate with partners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance. Most assume that if parties on both ends of the conference call are fluent English speakers, information will be shared seamlessly and without any misunderstanding. But is that really true? Words Matter examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers. The end result is lost time, lost money, and often discord among those involved. What's going wrong? Contrary ... Read more
Product Details
Publisher
University of California Press
Format
Hardback
Publication date
2016
Condition
New
Number of Pages
192
Place of Publication
Berkerley, United States
ISBN
9780520291379
SKU
V9780520291379
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-20
About Elizabeth Keating
Elizabeth Keating is a professor at the University of Texas, Austin, and an award-winning scholar in the field of linguistic anthropology. She has researched communication and design practice among engineers, mathematicians, doctors, and programmers and has also studied the impact of new communication technology on deaf families and their interactions with sign language. Sirkka L. Jarvenpaa is an award-winning ... Read more
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