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Media Management in the Age of Giants
Dennis F. Herrick
€ 55.48
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Description for Media Management in the Age of Giants
Paperback. Num Pages: 392 pages, illustrations. BIC Classification: CBWJ. Category: (G) General (US: Trade). Dimension: 229 x 152 x 28. Weight in Grams: 612.
The emergence of giant media corporations has created a new era in mass communications. The world of media giants - with a focus on the bottom line - makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?
Focusing on newspaper, television, and radio companies, Herrick ... Read more
The emergence of giant media corporations has created a new era in mass communications. The world of media giants - with a focus on the bottom line - makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?
Focusing on newspaper, television, and radio companies, Herrick ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
University of New Mexico Press United States
Number of pages
392
Condition
New
Number of Pages
408
Place of Publication
Albuquerque, NM, United States
ISBN
9780826351630
SKU
V9780826351630
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Dennis F. Herrick
Dennis F. Herrick has extensive media experience including ten years as a daily newspaper reporter, eight years as a congressional chief of staff, and twelve years as owner and publisher of a group of weekly newspapers. He taught at the University of Iowa and is an emeritus member of the journalism faculty at the University of New Mexico.
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