The Art and Craft of Case Writing
William Naumes
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Description for The Art and Craft of Case Writing
Paperback. Anyone conducting case research in business or the social sciences should own a copy of this book. It is a practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. Num Pages: 320 pages. BIC Classification: CBW. Category: (G) General (US: Trade). Dimension: 229 x 152 x 20. Weight in Grams: 453.
Filled with helpful checklists, charts, and suggestions for further reading, this practical, comprehensive, and multidisciplinary guide takes readers through the entire case-writing process, including skills for writing both teaching cases and research cases. This edition includes new discussions of students as case writers, and how to interpret and respond to reviews, as well as updated and expanded material on video, multimedia and Internet cases.
Filled with helpful checklists, charts, and suggestions for further reading, this practical, comprehensive, and multidisciplinary guide takes readers through the entire case-writing process, including skills for writing both teaching cases and research cases. This edition includes new discussions of students as case writers, and how to interpret and respond to reviews, as well as updated and expanded material on video, multimedia and Internet cases.
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2011
Condition
New
Weight
466g
Number of Pages
336
Place of Publication
London, United Kingdom
ISBN
9780765627773
SKU
V9780765627773
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About William Naumes
William Naumes is Associate Professor Emeritus of Management at the Whittemore School of Business and Economics at the University of New Hampshire. He received a bachelor’s degree in Industrial and Labor Relations and Masters in Business Administration from Cornell University. He received a PhD in Business from Stanford University. He has written more than one hundred cases and instructor’s notes ... Read more
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