Business & Finance
Results 2593 - 2616 of 25427
Business & Finance
Hardcover. A practical guide to the revolutionary new marketing strategy that's got Madison Avenue shaking in its boots. The advertising genius behind such memorable campaigns as "A mind is a terrible thing to waste" and "I'm stuck on Band-Aid" has invented a powerful new marketing strategy called selective marketing. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 161 x 23. Weight in Grams: 518.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780471176336
- ISBN
- 9780471176336
Hardback
Condition: New
€ 47.99€ 36.57
€ 47.99
€ 36.57
Hardcover. Series: Frank J. Fabozzi Series. Num Pages: 728 pages, Illustrations. BIC Classification: KF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 166 x 43. Weight in Grams: 1192.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Frank J. Fabozzi Associates United States
- Edition
- 2nd Edition
- Number of pages
- 728
- Condition
- New
- SKU
- V9781883249366
- ISBN
- 9781883249366
Hardback
Condition: New
€ 88.20€ 72.76
€ 88.20
€ 72.76
Hardback. Drawing on a wide range of examples to illustrate his argument, Allan considers citizen witnessing as a public service, showing how it can help to reinvigorate journalism s responsibilities within democratic cultures. The resultant book is required reading for all students of journalism, digital media, and society. Series: Key Concepts in Journalism. Num Pages: 254 pages, black & white illustrations. BIC Classification: KNTJ. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 20. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 254
- Condition
- New
- SKU
- V9780745651958
- ISBN
- 9780745651958
Hardback
Condition: New
€ 71.25
€ 71.25
Paperback. Num Pages: 301 pages, tables. BIC Classification: 1QFS; KC. Category: (P) Professional & Vocational. Dimension: 252 x 180 x 20. Weight in Grams: 582.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 301
- Condition
- New
- SKU
- V9781600211089
- ISBN
- 9781600211089
Paperback
Condition: New
€ 96.42€ 66.90
€ 96.42
€ 66.90
Paperback. Gives you the skills to succeed at presenting. This book contains the know-how you need to be a more effective manager and hone your management style. It helps you find out how to improve your presenting skills by learning how to prepare properly, capture attention, speak confidently and deliver your message. Series: Essential Managers. Num Pages: 96 pages. BIC Classification: KJM; KJP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 178 x 125 x 7. Weight in Grams: 142.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- DK
- Condition
- New
- SKU
- 9780241186275
- ISBN
- 9780241186275
Paperback
Condition: New
€ 5.70
€ 5.70
Hardcover. Applying the highly successful Policy Governance model to corporate boards, this title explains the world's only conceptually coherent operating system for boards. This simple yet profound system clarifies roles, empowers directors and senior management alike, and makes accountability feasible to a previously unattainable degree. Num Pages: 240 pages, illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 157 x 22. Weight in Grams: 444.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780787961145
- ISBN
- 9780787961145
Hardback
Condition: New
€ 44.99€ 34.71
€ 44.99
€ 34.71
hardcover. This book uncovers and makes visible grassroots leadership and change on college campuses. Num Pages: 368 pages, Illustrations. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 5817 x 3887 x 661. Weight in Grams: 626.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Stanford University Press United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780804776479
- ISBN
- 9780804776479
Hardback
Condition: New
€ 157.48
€ 157.48
Paperback. A contributed book, International Political Economy brings together a wide range of Canada's finest IPE scholars, offering a comprehensive, balanced introduction to the field of IPE, looking at theories, history, institutions, and topical analysis. Editor(s): Anderson, Greg; Kukucha, Christopher. Num Pages: 528 pages, 9 figures; 27 tables. BIC Classification: KCL; KCP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 181 x 20. Weight in Grams: 736.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 528
- Condition
- New
- SKU
- V9780199009688
- ISBN
- 9780199009688
Paperback
Condition: New
€ 152.51
€ 152.51
Paperback. Agricultural policy is undergoing a dramatic change the world over. Governmental bodies and agencies are moving away from traditional forms of intervention in agriculture and creating new policies. Essential to policy--makers in the middle of this revolution is a reference that distills the lessons of international research and experience. Num Pages: 540 pages, black & white illustrations. BIC Classification: JPQB; KNAC; TV. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 31. Weight in Grams: 1154.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 540
- Condition
- New
- SKU
- V9780470857793
- ISBN
- 9780470857793
Paperback
Condition: New
€ 118.22
€ 118.22
Hardcover. This volume of Research Methodology in Strategy and Management reflects a diversity of Africa-born authors in the mainland and diaspora, as well as non-Africans whose research focus on Africa, it offers high impact research that makes a major contribution in advancing management education and knowledge in Africa. Editor(s): Zoogah, David B. Series: Research Methodology in Strategy and Management. Num Pages: 200 pages. BIC Classification: 1H; GPS; KJC. Category: (P) Professional & Vocational. Dimension: 240 x 160 x 22. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784414900
- ISBN
- 9781784414900
Hardback
Condition: New
€ 132.50
€ 132.50
paperback. Series: Gulbenkian Foundation report. Num Pages: 120 pages, index. BIC Classification: JFFT; KJ. Category: (G) General (US: Trade). Dimension: 229 x 151 x 8. Weight in Grams: 228.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Calouste Gulbenkian Foundation United Kingdom
- Edition
- First Edition
- Number of pages
- 120
- Condition
- New
- SKU
- V9780903319812
- ISBN
- 9780903319812
Paperback
Condition: New
€ 11.24
€ 11.24
Paperback. Explores the function of money in everyday life in Vietnam Series: Critical Dialogues in Southeast Asian Studies. Num Pages: 224 pages, 20 illus. BIC Classification: 1FMV; JHMC; KCBM. Category: (P) Professional & Vocational. Dimension: 5817 x 3887 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- University of Washington Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780295992747
- ISBN
- 9780295992747
Paperback
Condition: New
€ 33.99€ 33.39
€ 33.99
€ 33.39
Hardback. What is the magic formula for turning a place into a high-tech capital? How can a city or region become a high-tech powerhouse like Silicon Valley? This book examines why high-tech development became so economically important late in the twentieth century, and why its magic formula of people, jobs, and capital has been so difficult to replicate. Series: Politics and Society in Modern America. Num Pages: 320 pages, 10 halftones. 4 tables. BIC Classification: 1KBB; HBJK; HBLW; KCZ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 25. Weight in Grams: 599.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Princeton University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780691117164
- ISBN
- 9780691117164
Hardback
Condition: New
€ 70.56€ 54.23
€ 70.56
€ 54.23
Paperback. Critics and defenders of multinational corporations agree that the activities of multinationals are creating a global market that is rendering national borders obsolete. This book argues that such expectations rest on a myth. It explores the relationship between corporate behavior and national institutions and cultures. Num Pages: 208 pages, 21 tables 23 line illus. BIC Classification: JFFS; KJK; KJVG. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 12. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Princeton University Press United States
- Edition
- Revised ed.
- Number of pages
- 208
- Condition
- New
- SKU
- V9780691010076
- ISBN
- 9780691010076
Paperback
Condition: New
€ 52.99€ 37.49
€ 52.99
€ 37.49
Hardcover. Combines Mikhail Bakhtin's dialogic approach to genre with methodological tools from periodicals studies, literary criticism, and the history of the book to offer the study of the relationship between mid-Victorian journalistic genres and contemporary poetry, the novel, and serious expository prose. Series: Victorian Literature and Culture Series. Num Pages: 248 pages. BIC Classification: 1DBK; 2AB; 3JH; DSBF; DSK; KNTJ. Category: (UF) Further/Higher Education. Dimension: 229 x 152 x 25. Weight in Grams: 499.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- University of Virginia Press
- Condition
- New
- SKU
- V9780813927831
- ISBN
- 9780813927831
Hardback
Condition: New
€ 58.76
€ 58.76
Hardcover. Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 23. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470562239
- ISBN
- 9780470562239
Hardback
Condition: New
€ 25.99€ 20.76
€ 25.99
€ 20.76
Paperback. How can you make your bookkeeping workflow smoother and faster? Simple. With this Missing Manual, you're in control: you get step-by-step instructions on how and when to use specific features, along with basic accounting advice to guide you through the learning process. Series: The Missing Manuals. Num Pages: 802 pages, black & white illustrations. BIC Classification: KFCF; KFCM; UFL. Category: (P) Professional & Vocational. Dimension: 234 x 179 x 41. Weight in Grams: 1302.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- O´Reilly Media
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781491947135
- ISBN
- 9781491947135
Paperback
Condition: New
€ 42.99€ 40.59
€ 42.99
€ 40.59
Hardcover. A practical resource for valuing patents that is accessible to the complete spectrum of decision makers in the patent process In today's economy, patents tend to be the most important of the intellectual property (IP) assets. Series: Wiley Finance Series. Num Pages: 400 pages, Illustrations. BIC Classification: KJMV1; LNRD. Category: (P) Professional & Vocational. Dimension: 160 x 234 x 34. Weight in Grams: 612.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 380
- Condition
- New
- SKU
- V9781118027349
- ISBN
- 9781118027349
Hardback
Condition: New
€ 83.62
€ 83.62
Paperback. * Delivers the knowledge and skills required to understand business organisations. * Provides 150 hours of self-study material for students. * Checks students' understanding through numerous exercises, worked examples and assignments. . Series: Open Learning Foundation. Num Pages: 624 pages, 0. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 172 x 34. Weight in Grams: 1088.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 624
- Condition
- New
- SKU
- V9780631201779
- ISBN
- 9780631201779
Paperback
Condition: New
€ 42.99€ 32.85
€ 42.99
€ 32.85
The American economy is stalled because business and political leaders are ignoring the one force that could truly re-energize their companies and the economy: the poor. This book shows how this came to be and lays out some simple ideas for making the economy work again - for everyone. Num Pages: 240 pages. BIC Classification: KJC; KJG. Category: (G) General (US: Trade). Dimension: 242 x 158 x 17. Weight in Grams: 410.
- Publication date
- 2014
- Publisher
- Berrett-Koehler United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9781626560321
- ISBN
- 9781626560321
Paperback
Condition: New
€ 25.99€ 22.06
€ 25.99
€ 22.06
Paperback. An ethnography of trucking culture, this work documents and analyzes truckers' lives and work ethic, exploring the range of identities truckers create for themselves the renegade cowboy, the company man, the voyeur, the lone king of the road. It examines the meaning of work and the motivation for excelling despite long hours on the road. Series: Labor & Social Change. Num Pages: 272 pages, illustrations. BIC Classification: JH; KNG. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Temple University Press,U.S. United States
- Number of pages
- 272
- Condition
- New
- SKU
- V9781566391764
- ISBN
- 9781566391764
Paperback
Condition: New
€ 49.99€ 44.73
€ 49.99
€ 44.73
Paperback. Num Pages: 29 pages. BIC Classification: KJMB; KNV. Category: (G) General (US: Trade). Dimension: 235 x 161 x 1. Weight in Grams: 92.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- University Press of Southern Denmark
- Condition
- New
- SKU
- V9788793119161
- ISBN
- 9788793119161
Paperback
Condition: New
€ 7.99€ 7.63
€ 7.99
€ 7.63
Paperback.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470377017
- ISBN
- 9780470377017
Paperback
Condition: New
€ 19.99€ 17.14
€ 19.99
€ 17.14
Hardback. The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Num Pages: 320 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 23. Weight in Grams: 606.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781119953319
- ISBN
- 9781119953319
Hardback
Condition: New
€ 40.99€ 40.79
€ 40.99
€ 40.79