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Agricultural Marketing and Consumer Behavior in a Changing World
. Ed(S): Wierenga, Berend; Van Tilburg, Aad; Grunert, Klaus Gunter; Steenkamp, Jan-Benedict E. M.; Wedel, Michel
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Description for Agricultural Marketing and Consumer Behavior in a Changing World
Paperback. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus Gunter; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KC; KJS; TV. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 510.
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to ... Read more
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
315
Condition
New
Number of Pages
315
Place of Publication
New York, NY, United States
ISBN
9781461378792
SKU
V9781461378792
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Wierenga, Berend; Van Tilburg, Aad; Grunert, Klaus Gunter; Steenkamp, Jan-Benedict E. M.; Wedel, Michel
Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.
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