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Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
Bernard Marr
€ 40.99
€ 28.67
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Description for Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
Hardcover. The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. Num Pages: 256 pages. BIC Classification: PB; UN; UY. Category: (P) Professional & Vocational. Dimension: 216 x 138. .
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, ... Read more
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Condition
New
Weight
517g
Number of Pages
320
Place of Publication
New York, United States
ISBN
9781119231387
SKU
V9781119231387
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Bernard Marr
BERNARD MARR is a bestselling business author, keynote speaker and consultant in Big Data analytics and enterprise performance. He is one of the world's most highly respected thought leaders on data in business and regularly helps major companies and governments gain better insights from their data. Bernard is a frequent contributor to the World Economic Forum, writes a regular column ... Read more
Reviews for Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
It is refreshing to read a book whose author simply puts the big data hype into practice. Ultimately, it offers a comprehensive narrative of why and how data is transforming the way businesses operate. (Marginalia on Engagement, April 2016) This book is a brilliant introduction to the concept of big data, perfect for anybody who would like to know ... Read more