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Quantitative Sensory Analysis: Psychophysics, Models and Intelligent Design
Harry T. Lawless
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Description for Quantitative Sensory Analysis: Psychophysics, Models and Intelligent Design
Hardcover. This book is an in-depth and unique treatment of the quantitative basis of sensory testing, enabling scientists in the food, cosmetics and personal care product industries to gain objective insights into consumer preference data vital for informed new product development. Num Pages: 416 pages, illustrations. BIC Classification: TDCJ1; TDCT. Category: (P) Professional & Vocational. Dimension: 252 x 178 x 23. Weight in Grams: 966.
Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour.
Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour.
Quantitative Sensory Analysis is an in-depth and unique treatment of the quantitative basis of sensory testing, enabling scientists in ... Read more
Show LessProduct Details
Publisher
John Wiley and Sons Ltd
Number of pages
416
Format
Hardback
Publication date
2013
Condition
New
Weight
965g
Number of Pages
416
Place of Publication
Hoboken, United Kingdom
ISBN
9780470673461
SKU
V9780470673461
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Harry T. Lawless
Dr Harry T. Lawless is Professor Emeritus at the Department of Food Science, Cornell University, Ithaca, New York, USA.
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