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Description for Children's Food
Paperback. Num Pages: 258 pages, biography. BIC Classification: PN; TDCT. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 422.
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching ... Read more
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
Springer-Verlag New York Inc. United States
Number of pages
258
Condition
New
Number of Pages
258
Place of Publication
New York, NY, United States
ISBN
9781461284246
SKU
V9781461284246
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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