Cellular Marketing
Robert A. Steuernagel
€ 192.67
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Description for Cellular Marketing
Paperback. Num Pages: 184 pages, black & white illustrations. BIC Classification: TJKR. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 191 x 13. Weight in Grams: 356.
A complete guide to marketing cellular devices and services
Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.
Product Details
Format
Paperback
Publication date
1998
Publisher
John Wiley & Sons Inc United States
Number of pages
184
Condition
New
Number of Pages
204
Place of Publication
, United States
ISBN
9780471297796
SKU
V9780471297796
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Robert A. Steuernagel
ROBERT A. STEUERNAGEL is Vice President for The Strategis Group, Inc. A cellular industry veteran with over twenty years experience, he has served as a senior level telecommunications executive for such companies as Authentix Network, Inc., Bell Atlantic International Wireless, Bell Atlantic Mobile, AirTouch, and AT&T's Advanced Mobile Phone Service. His book Wireless Marketing is also available from Wiley.
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