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Expectations and the Food Industry
John B. Hutchings
€ 118.49
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Description for Expectations and the Food Industry
Paperback. Presents expectations associated with strangers involved in the food industry, with the business facade, advertisement and packaging, as well as expectations engendered in store and restaurant and from the food itself. This book seeks to help those in various areas of industry who contribute to the visual stimulus experienced by the customer. Num Pages: 180 pages, biography. BIC Classification: KNDF; TDCT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 13. Weight in Grams: 347.
We purchase an object or enter a scene not for their own sake but for the expectations we have of them. When we purchase an orange we do so in the expectation that it will quench our thirst or that it will taste good, or that it will make us healthy. On the other hand, our orange is so perfect looking (because it has been dosed with insecticide and herbicide) and shiny (because it has been coated with wax) that if we do not wash it thoroughly before eating we will eat it in the expectation that it will poison ... Read more
We purchase an object or enter a scene not for their own sake but for the expectations we have of them. When we purchase an orange we do so in the expectation that it will quench our thirst or that it will taste good, or that it will make us healthy. On the other hand, our orange is so perfect looking (because it has been dosed with insecticide and herbicide) and shiny (because it has been coated with wax) that if we do not wash it thoroughly before eating we will eat it in the expectation that it will poison ... Read more
Product Details
Format
Paperback
Publication date
2003
Publisher
Springer Science+Business Media United States
Number of pages
180
Condition
New
Number of Pages
180
Place of Publication
, United States
ISBN
9780306477096
SKU
V9780306477096
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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