Lymbery brings to this essential subject the perspective of a seasoned campaigner - he is informed enough to be appalled, and moderate enough to persuade us to take responsibility for the system that feeds us
Guardian Book of the Week
This eye-opening book, urging a massive rethink of how we raise livestock and how we feed the world, deserves global recognition
Hugh Fearnley-Whittingstall
A devastating indictment of cheap meat and factory farming. Don't turn away: it demands reading and deserves the widest possible audience
Joanna Lumley
This incredibly important book should be read by anyone who cares about people, the planet, and particularly, animals
Jilly Cooper
Offers the kind of realistic and compassionate solutions on which our prospects for a truly sustainable world depend
Jonathon Porritt
This meaty account makes a distinctive and important contribution, eschewing the narrowly domestic focus of many of its predecessors in favour of a global investigation ... An engaging read - and it also gives a full enough picture of the situation in the UK to preclude any smugness on the part of the British reader. Anyone after a realistic account of our global food chain, and the changes necessary for a sustainable future, will find much to get their teeth into here
Felicity Cloake, New Statesman
There's no end to techno-idiocy in pursuit of profit. But far more concerning is Lymbery's contention that the wastefulness of feeding human-edible plants and fish to animals is not just absurd but catastrophic. The main reason for hacking down the remaining South American forest is to grow soy to feed the pigs and chickens of China
Evening Standard