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Food in the Internet Age
Aspray, William; Royer, George; Ocepek, Melissa G.
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Description for Food in the Internet Age
Paperback. Series: SpringerBriefs in Food, Health, and Nutrition. Num Pages: 95 pages, 16 black & white illustrations, biography. BIC Classification: KJQ; KJT; TDCT; UNH. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 5. Weight in Grams: 161.
This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book ... Read more
This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Springer International Publishing AG Switzerland
Number of pages
95
Condition
New
Series
SpringerBriefs in Food, Health, and Nutrition
Number of Pages
83
Place of Publication
Cham, Switzerland
ISBN
9783319015972
SKU
V9783319015972
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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