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Green Fashion Retail
Jochen Strahle (Ed.)
€ 220.34
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Description for Green Fashion Retail
Hardback. Editor(s): Strahle, Jochen. Series: Springer Series in Fashion Business. Num Pages: 304 pages, 57 black & white illustrations, biography. BIC Classification: KJJ; KJMV8; KJSM; KNSX; RNU; TDH. Category: (P) Professional & Vocational. Dimension: 170 x 255 x 22. Weight in Grams: 616.
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Product Details
Format
Hardback
Publication date
2016
Publisher
Springer Verlag, Singapore
Condition
New
Series
Springer Series in Fashion Business
Number of Pages
291
Place of Publication
Singapore, Singapore
ISBN
9789811024399
SKU
V9789811024399
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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