The Malcolm Gladwell of brain science

Independent

[An] entertaining and truly brainy front-line report from the neuroscience labs... I guarantee it'll change the way you think of yourself

Mail on Sunday

Incognito is a fascinating book that will not so much turn your mind upside down as flip it right-side up. You'll never hear the phase You don't know what you're doing! in the same way again

Time Out

Breezy, fun, optimistic and full of the latest research

The Sunday Times

Original and provocative... A smart, captivating book that will give you a prefrontal workout

Nature

A shining example of lucid and easy-to-grasp science writing

Independent on Sunday






I was completely immersed. Eagleman writes well and has brought together great stories from the wild shores of neuroresearch, taking a field that is enormously complex and creating a clear path through it... A book that will stay with you
Michael Mosley, author of THE FAST DIET

BBC Focus

A fun read by a smart person for smart people... It will attract a new generation to ponder their inner workings

New Scientist

Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life. . . . [He] is the kind of guy who really does make being a neuroscientist look like fun

New York Times

A dream to read... I couldn't resist telling people about a couple of things I read here
Brian Clegg

Popular Science

Witty, bright, sharp and unexpected... as surprising a book as I've read for years. Every story is a new Heaven
Brian Eno Readers may discover much to appreciate - not least the lives they are living now... quirky, occasionally unsettling... never short of new new ideas, all of them rolled out with style
Nicholas Tucker

Independent

Eagleman provides an excellent overview of the workings of our most vital organ
Ian Critchley

Sunday Times

A well-written popular science book, with a clear narrative, friendly explanations that respect both the lay-reader's intelligence and their ignorance, and a plethora of weird facts that make you nudge the person next to you and say 'Listen to this!'
Brandon Robshaw

Independent on Sunday

Contains startling revelations. . . beginning with the awesome and shadowy power of the subconscious

The Times

You will learn a great deal that is fascinating from Incognito

Guardian

A popularizer of impressive gusto . . . [Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars. . . Incognito proposes a grand new account of the relationship between consciousness and the brain. It is full of dazzling ideas, as it is chockablock with facts and instances

New York Observer

A bold argument, and perhaps just the beginning of the debate

Sunday Herald

Eagleman's style is accessible and easily understood

Press Association

A fascinating and engaging look at the nature of consciousness... Eagleman brings a concise prose style, historical research and the latest scientific thinking to a book that will have you re-examining the nature of personality and identity

Big Issue

Lyrical, unpretentious, always compelling

Sunday Telegraph

Eagleman explains scientific ideas with exemplary clarity

Spectator

He has a gift for communicating complicated ideas in an accessible and friendly way - Brian Cox with an American accent

Seven, Sunday Telegraph

Eagleman has a talent for testing the untestable, for taking seemingly sophomoric notions and using them to nail down the slippery stuff of consciousness

The New York Times

Appealing and persuasive

Wall Street Journal

Your mind is an elaborate trick, and mastermind David Eagleman explains how the trick works with great lucidity and amazement. Your mind will thank you

Wired