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Fashion Marketing Communications
Gaynor Lea-Greenwood
€ 38.99
€ 30.87
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Description for Fashion Marketing Communications
Paperback. * This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing. Num Pages: 216 pages, 20. BIC Classification: AKTA; KJS; TDPH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 173 x 11. Weight in Grams: 382.
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.
This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.
This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Product Details
Publisher
John Wiley & Sons Inc
Number of pages
224
Format
Paperback
Publication date
2012
Condition
New
Weight
384g
Number of Pages
224
Place of Publication
New York, United States
ISBN
9781405150606
SKU
V9781405150606
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Gaynor Lea-Greenwood
Gaynor Lea-Greenwood, MA, BA, is Senior Lecturer in Fashion Marketing and Buying at Manchester Metropolitan University, having worked at a senior level in the fashion industry. She is an active researcher, external examiner for UK Universities and Assistant Editor of the Journal of Fashion Marketing and Management.
Reviews for Fashion Marketing Communications
"... it's a highly recommended read if you too want to work in fashion or even if you don't it gives great insight into the fashion through business eyes." (Urbanoblog.com, March 2013)