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Description for Lead Markets
Paperback. This title answers three questions: what is a lead market?; what constitutes a lead market?; and how can companies harness lead markets to generate global innovations? It suggests a theoretical explanation for the phenomena of lead markets and a market entry concept is presented. Series: ZEW Economic Studies. Num Pages: 306 pages, 6 black & white illustrations, 8 black & white tables, biography. BIC Classification: KC; KJS; KN; TJK. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 459.
1. 1 Summary This thesis intends to answer three questions: First, what is a lead market; second, what constitutes a lead market, and third, how companies can harness lead markets to generate global innovations. Considering the international, cross-border diffu sion of innovations one can observe that a particular technological design such as the facsimile machine, the personal computer or the mobile cellular telephone is often adopted by one country or region much earlier than by other countries which subsequently follow this country, which I will call the lead market. A lead market is defined as a country that adopts an ... Read more
1. 1 Summary This thesis intends to answer three questions: First, what is a lead market; second, what constitutes a lead market, and third, how companies can harness lead markets to generate global innovations. Considering the international, cross-border diffu sion of innovations one can observe that a particular technological design such as the facsimile machine, the personal computer or the mobile cellular telephone is often adopted by one country or region much earlier than by other countries which subsequently follow this country, which I will call the lead market. A lead market is defined as a country that adopts an ... Read more
Product Details
Format
Paperback
Publication date
2001
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
306
Condition
New
Series
ZEW Economic Studies
Number of Pages
306
Place of Publication
Heidelberg, Germany
ISBN
9783790814309
SKU
V9783790814309
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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