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Making Innovation Pay
Berman
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Description for Making Innovation Pay
Hardcover. In Making Innovation Pay, 10 proven IP practitioners offer perspective for understanding what is necessary to turn business rights into financial assets. Editor(s): Berman, Bruce. Num Pages: 224 pages, Illustrations. BIC Classification: KJMV1; TB. Category: (P) Professional & Vocational. Dimension: 247 x 152 x 22. Weight in Grams: 429.
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.
Product Details
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Number of pages
224
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780471733379
SKU
V9780471733379
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Berman
BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, a management consulting and communications firm that works closely with innovation-based businesses, investors and assets. Bruce has implemented marketing and business development programs on behalf of more than 200 businesses and IP owners worldwide. He is editor and contributing author of Hidden Value: Profiting from the Intellectual Property ... Read more
Reviews for Making Innovation Pay
"The authors are telling us that IP Management is going through an evolution...this book provides a firm grounding in the issues...I strongly recommend it to NPD practitioners, consultants and senior managers." (The Journal of Product Innovation, September 2007) "I strongly recommend it to NPD practitioners, consultants, and senior managers." (Journal of Product Innovation Management; 9/07) "Informative and ... Read more