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Marketing Fresh Fruits and Vegetables
R.B. How
€ 63.15
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Description for Marketing Fresh Fruits and Vegetables
Paperback. Num Pages: 357 pages, biography. BIC Classification: PN. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 19. Weight in Grams: 555.
This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, ... Read more
This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
357
Condition
New
Number of Pages
357
Place of Publication
New York, NY, United States
ISBN
9781461358411
SKU
V9781461358411
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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