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Mathematical Models in Marketing
Ursula H. Funke
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Description for Mathematical Models in Marketing
Paperback. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 534 pages, biography. BIC Classification: K; PB. Category: (P) Professional & Vocational. Dimension: 203 x 127 x 27. Weight in Grams: 795.
Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem ... Read more
Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem ... Read more
Product Details
Format
Paperback
Publication date
1976
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
534
Condition
New
Series
Lecture Notes in Economics and Mathematical Systems
Number of Pages
514
Place of Publication
Berlin, Germany
ISBN
9783540078692
SKU
V9783540078692
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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