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Chuck Chakrapani - Statistics in Market Research - 9780470689370 - V9780470689370
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Statistics in Market Research

€ 76.51
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Description for Statistics in Market Research Paperback. Num Pages: 352 pages, Illustrations. BIC Classification: PB. Category: (P) Professional & Vocational. Dimension: 234 x 159 x 13. Weight in Grams: 348.

Offering a comprehensive overview of statistics in market research

Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the ... Read more

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Product Details

Format
Paperback
Publication date
2004
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
352
Condition
New
Number of Pages
234
Place of Publication
New York, United States
ISBN
9780470689370
SKU
V9780470689370
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Chuck Chakrapani
Chuck Chakrapani is a research methodologist, educator, author, expert witness, and magazine and journal editor.

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