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Mobile Disruption
Jeffrey L. Funk
€ 125.42
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Description for Mobile Disruption
Hardcover. States that many Japanese, US, and European companies have misunderstood and continue to misunderstand the implications of the mobile Internet, because they remain focused on their lead customers when they should be searching for a new set of lead customers. Num Pages: 224 pages, Illustrations. BIC Classification: TJKR. Category: (P) Professional & Vocational. Dimension: 243 x 163 x 21. Weight in Grams: 508.
- A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this
- Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term
Product Details
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Number of pages
224
Condition
New
Number of Pages
224
Place of Publication
, United States
ISBN
9780471511229
SKU
V9780471511229
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jeffrey L. Funk
Jeff Funk is Professor of Business at Hitotsubashi University, where he is a member of the Mobile Roundtable Commitee. He is a senior advisor to the Institute for Mobile Markets Research (formed by Cingular Wireless, IBM, and Accenture). He has been a consultatnt to leading firms in the mobile internet, such as NTT DoCoMo, J-Phone, Nokia, Hutchinson Telecom, KPN, and ... Read more
Reviews for Mobile Disruption
"…a very useful tool for managers looking for help in investigating the positioning of their company in the future…stimulating reading for scientists…so that they can have a complementary…vision of for what the tools they are setting up can be used." (IEEE Antennas and Propagation Magazine, April 2005) "…a good reference for those who wish to learn more about the ... Read more