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Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics)
Martin Reuter (Ed.)
€ 198.63
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Description for Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics)
Hardcover. Neuroeconomics Editor(s): Reuter, Martin; Montag, Christian. Series: Studies in Neuroscience, Psychology and Behavioral Economics. Num Pages: 280 pages, 20 black & white illustrations, 10 colour illustrations, biography. BIC Classification: GTR; KCK; PSAN. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in real life. Culminating in an extensive methods section, in which eight different ... Read more
This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in real life. Culminating in an extensive methods section, in which eight different ... Read more
Product Details
Publisher
Springer
Format
Hardback
Publication date
2016
Series
Studies in Neuroscience, Psychology and Behavioral Economics
Condition
New
Weight
942g
Number of Pages
511
Place of Publication
Berlin, Germany
ISBN
9783642359224
SKU
V9783642359224
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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