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Neuroscientific Basis of Successful Design
Maiocchi, Marco; Pillan, Margherita
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Description for Neuroscientific Basis of Successful Design
paperback. Series: SpringerBriefs in Applied Sciences and Technology/PoliMI SpringerBriefs. Num Pages: 122 pages, 80 black & white illustrations, biography. BIC Classification: AK; JMJ; PSAN. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 7. Weight in Grams: 203.
The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design ... Read more
The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer International Publishing AG Switzerland
Number of pages
122
Condition
New
Series
SpringerBriefs in Applied Sciences and Technology/PoliMI SpringerBriefs
Number of Pages
108
Place of Publication
Cham, Switzerland
ISBN
9783319028002
SKU
V9783319028002
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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