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Optimal Bundling
. Ed(S): Fuerderer, Ralph; Herrmann, Andreas; Wuebker, Georg
€ 194.26
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Description for Optimal Bundling
Paperback. Editor(s): Fuerderer, Ralph; Herrmann, Andreas; Wuebker, Georg. Num Pages: 299 pages, 48 black & white tables, biography. BIC Classification: KJMV7; PBT. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 16. Weight in Grams: 480.
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
Product Details
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
299
Condition
New
Number of Pages
299
Place of Publication
Berlin, Germany
ISBN
9783642084591
SKU
V9783642084591
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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