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Fundamentals of Menu Planning
Paul J. McVety
€ 132.86
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Description for Fundamentals of Menu Planning
Paperback. Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. Num Pages: 272 pages, Illustrations. BIC Classification: TTVC. Category: (P) Professional & Vocational. Dimension: 277 x 217 x 14. Weight in Grams: 654.
Understanding the fundamentals of menu planning is essential to building a successful foodservice concept since the menu is the foundation upon which a foodservice operation builds both its reputation and profit. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. The content in this edition is divided into three parts. Part I focuses on the evolution of the menu and ... Read more
Understanding the fundamentals of menu planning is essential to building a successful foodservice concept since the menu is the foundation upon which a foodservice operation builds both its reputation and profit. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. The content in this edition is divided into three parts. Part I focuses on the evolution of the menu and ... Read more
Product Details
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
272
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780470072677
SKU
V9780470072677
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Paul J. McVety
Paul J. McVety is Dean of Culinary Academics at Johnson & Wales University in Providence, Rhode Island. BRADLEY J. WARE is a Professor in the College of Culinary Arts at Johnson & Wales University in Providence, Rhode Island. CLAUDETTE LéVESQUE WARE is a Professor in the John Hazen White School of Arts and Sciences at Johnson ... Read more
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