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Space Marketing
Walter A.R. Peeters
€ 127.52
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Description for Space Marketing
Paperback. Space activities are in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This work is illustrated with two case studies: commercialisation of the International Space Station (ISS), and the Space Tourism market. Series: Space Technology Library. Num Pages: 356 pages, biography. BIC Classification: TTD. Category: (G) General (US: Trade). Dimension: 235 x 155 x 18. Weight in Grams: 1100.
Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management.
A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. ... Read more
Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management.
A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. ... Read more
Product Details
Format
Paperback
Publication date
2001
Publisher
Kluwer Academic Publishers United States
Number of pages
356
Condition
New
Series
Space Technology Library
Number of Pages
356
Place of Publication
New York, NY, United States
ISBN
9781402003752
SKU
V9781402003752
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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