Rainforest Cowboys: The Rise of Ranching and Cattle Culture in Western Amazonia
Jeffrey Hoelle
This ambitious interdisciplinary study is the first to examine the interlinked economic uses and cultural practices and beliefs surrounding cattle in Western Amazonia, where cattle raising is at the center of debates about economic development and environ
Winner, Brazil Section Book Award, Latin American Studies Association, 2016
The opening of the Amazon to colonization in the 1970s brought cattle, land conflict, and widespread deforestation. In the remote state of Acre, Brazil, rubber tappers fought against migrant ranchers to preserve the forest they relied on, and in the process, these “forest guardians” showed the world that it was possible to unite forest livelihoods ... Read more
Drawing on eighteen months of fieldwork, Jeffrey Hoelle shows how cattle raising is about much more than beef production or deforestation in Acre, even among “carnivorous” environmentalists, vilified ranchers, and urbanites with no land or cattle. He contextualizes the rise of ranching in relation to political economic structures and broader meanings to understand the spread of “cattle culture.” This cattle-centered vision of rural life builds on local experiences and influences from across the Americas and even resembles East African cultural practices. Written in a broadly accessible and interdisciplinary style, Rainforest Cowboys is essential reading for a global audience interested in understanding the economic and cultural features of cattle raising, deforestation, and the continuing tensions between conservation and development in the Amazon.
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About Jeffrey Hoelle
Reviews for Rainforest Cowboys: The Rise of Ranching and Cattle Culture in Western Amazonia
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"Hoelle’s insightful depiction of Amazonian transformations offers solid ground over which others may critically advance some of his key arguments. . . . arguably the book’s most important contribution: it bridges the research agendas of scholars who ... Read more