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Auge-Dickhut, Stefanie; Koye, Bernhard; Liebetrau, Axel - Customer Value Generation in Banking - 9783319199375 - V9783319199375
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Customer Value Generation in Banking

€ 64.27
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Description for Customer Value Generation in Banking Hardback. Series: Management for Professionals. Num Pages: 217 pages, 18 black & white illustrations, 35 colour illustrations, biography. BIC Classification: 3JM; KFFK; KJC; KJU; PDR. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 497.

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added ... Read more

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Product Details

Format
Hardback
Publication date
2015
Publisher
Springer International Publishing AG Switzerland
Number of pages
217
Condition
New
Series
Management for Professionals
Number of Pages
195
Place of Publication
Cham, Switzerland
ISBN
9783319199375
SKU
V9783319199375
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Auge-Dickhut, Stefanie; Koye, Bernhard; Liebetrau, Axel
Stefanie Auge-Dickhut is Head of Research and Deputy Director of the Swiss Institute for Financial Education (SIF) which is part of the Kalaidos University of Applied Science Switzerland. She has a broad knowledge as consultant and researcher with various publications and has worked in the finance field (team head Ernst & Young), notably in the banking industry (head of valuation ... Read more

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