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Innovation Generation
Roberta B. Ness
€ 61.13
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Description for Innovation Generation
Num Pages: 272 pages, Illustrations, map. BIC Classification: PDA; PDG; PSA. Category: (G) General (US: Trade). Dimension: 159 x 236 x 23. Weight in Grams: 480.
Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think "outside the box." Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas. These tools include analogy, expanding assumptions, pulling questions apart, changing your point of view, reversing your thinking, and getting the most out of multidisciplinary ... Read more
Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think "outside the box." Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas. These tools include analogy, expanding assumptions, pulling questions apart, changing your point of view, reversing your thinking, and getting the most out of multidisciplinary ... Read more
Product Details
Publication date
2012
Publisher
Oxford University Press Inc United States
Number of pages
272
Condition
New
Number of Pages
272
Format
Hardback
Place of Publication
New York, United States
ISBN
9780199892594
SKU
V9780199892594
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-27
About Roberta B. Ness
Roberta Ness is Dean of the University of Texas School of Public Health and the University of Texas-Houston Vice President for Innovation.
Reviews for Innovation Generation
through 24 short, insightful chapters, Ness provides the reader with plenty of new tools to overcome barriers and encourage innovative thinking. Innovation generation comes at a time when the need for scienti?ic innovation has never been more urgent, and I would recommend that at least one person in every research group read this book and discuss it in their journal ... Read more