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New Formula for Cool
Judith Kohlenberger
€ 53.27
€ 42.44
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Description for New Formula for Cool
Paperback. Num Pages: 350 pages. BIC Classification: JFCA; PDA. Category: (U) Tertiary Education (US: College). Dimension: 150 x 225 x 19. Weight in Grams: 458.
»Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory«, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool. This interdisciplinary study examines how »cool«, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, ... Read more
»Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory«, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool. This interdisciplinary study examines how »cool«, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, ... Read more
Product Details
Format
Paperback
Publication date
2015
Publisher
Transcript Verlag Germany
Number of pages
350
Condition
New
Number of Pages
346
Place of Publication
, Germany
ISBN
9783837630923
SKU
V9783837630923
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
About Judith Kohlenberger
Judith Kohlenberger (Dr. phil.), born 1986, is a post-doctoral researcher forcusing on cultural studies, identity and representation politics. She currently works at the Institute for Social Policy of the Vienna University of Economics and Business and is affiliated with the Wittgenstein Centre for Demography and Global Human Capital (IIASA, VID/ÖAW, WU). She publishes widely on science studies, migration and education ... Read more
Reviews for New Formula for Cool
»An important contribution to the study of American popular culture. It will be a fixture in future discussions addressing the many permutations of ›cool‹.« Susanne Hamscha, Amerikastudien, 62/1 (2017) »In her study, Kohlenberger succeeds in dissecting the multiple diverging relationships of science and coolness and provides a compelling analysis of a variety of media texts. This makes ›The New ... Read more