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Sensory and Consumer Research in Food Product Design and Development
Howard R. Moskowitz
€ 257.11
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Description for Sensory and Consumer Research in Food Product Design and Development
Hardcover. Sensory and Consumer Research in Food Product Design and Development, Second Edition provides both theory and case histories illustrating the types of issues faced by food professionals, the nature of the thinking and the way problems can be solved in a practical format. Series: Institute of Food Technologists Series. Num Pages: 440 pages, Illustrations. BIC Classification: PN; TT. Category: (P) Professional & Vocational. Dimension: 254 x 181 x 25. Weight in Grams: 1004.
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development perspective.
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development perspective.
This popular volume, now in an updated and expanded ... Read more
This book is aimed at professionals in all sectors of the food and beverage industry. Sensory and Consumer Research in Food Product Design and Development is especially important for those business and research professionals involved in the early stages of product development, where business opportunity is often the greatest.
Show LessProduct Details
Format
Hardback
Publication date
2012
Publisher
Iowa State University Press United States
Number of pages
440
Condition
New
Series
Institute of Food Technologists Series
Number of Pages
448
Place of Publication
Hoboken, United Kingdom
ISBN
9780813813660
SKU
V9780813813660
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Howard R. Moskowitz
Howard R. Moskowitz, Ph.D., is president and CEO of Moskowitz Jacobs Inc., White Plains, NY, a firm he founded in 1981. Moskowitz is a well-known experimental psychologist in the field of psychophysics (the study of perception and its relation to physical stimuli) and an inventor of world-class market research technology. Among his important contributions to market research is his 1975 ... Read more
Reviews for Sensory and Consumer Research in Food Product Design and Development
“This book is aimed at professionals in all sectors of the food and beverage industry and is especially important for those business and research professionals involved in the early stages of product development, where business opportunity is often the greatest.” (South African Food Science and Technology, 1 August 2012)