.png){kind=logo}
Stock image for illustration purposes only - book cover, edition or condition may vary.
Strategy and Communication for Innovation
. Ed(S): Pfeffermann, Nicole; Minshall, Tim; Mortara, Letizia
€ 129.17
FREE Delivery in Ireland
Description for Strategy and Communication for Innovation
Paperback. This book details key approaches and methods for integrating communication as part of strategic innovation management. It will help managers understand the diverse ways by which they can use communication to support successful innovation. Editor(s): Pfeffermann, Nicole; Minshall, Tim; Mortara, Letizia. Num Pages: 482 pages, 32 black & white illustrations, 29 colour illustrations, biography. BIC Classification: KCD; KJMV6; TBC. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 25. Weight in Grams: 735.
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new ... Read more
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
482
Condition
New
Number of Pages
465
Place of Publication
Berlin, Germany
ISBN
9783662519677
SKU
V9783662519677
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Strategy and Communication for Innovation