A landmark in social cyberspace studies and much more than that. It s about the way today s popular culture is actually part of large-scale change in the way culture is produced. Jill Walker Rettberg has written a deep and broad book about the real meaning of blogging as evidence for and a driver of an epochal cultural shift. She ... Read moredeftly uses her own experience as a renowned blogger, examined through the expert eye of an experienced communication researcher, to reveal the psychological, social, political and historical meaning of the blogging phenomenon. She brings media studies, ethnology, literary studies, marketing, journalism and sociology together into a brilliant explanatory framework. Howard Rheingold, author of Smart Mobs Blogging has become an essential backbone of social media. Jill Walker Rettberg s book brilliantly documents, analyses and situates blogging, constructing an indispensable account of blogging s history and future in light of social network sites, mobile practices and other media-sharing platforms. This is a key piece of scholarship for anyone trying to understand the intersection of technology and society. danah boyd, Microsoft Research New England, and the Berkman Center for Internet and Society, Harvard University A solid, unbiased, and unfettered introduction to the social aspects of blogging. Recommended. Choice Show Less