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Cruise Business Development: Safety, Product Design and Human Capital
Papathanassis
€ 186.94
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Description for Cruise Business Development: Safety, Product Design and Human Capital
Hardcover. Editor(s): Papathanassis, Alexis. Num Pages: biography. BIC Classification: KJG; KJMV2; KJS; KNS; TBC. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with ... Read more
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Springer
Condition
New
Number of Pages
278
Place of Publication
Cham, Switzerland
ISBN
9783319273518
SKU
V9783319273518
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Papathanassis
Prof. Dr. Alexis Papathanassis studied at the University of Bath and the London School of Economics (UK). He completed his PhD in Economic Sciences at the Leibniz University (Hanover) in Germany. Prior to joining fulltime academia, Alexis pursued a career at TUI. Upon his departure from the group as a business development manager with TUI Infotec, Alexis had already participated and ... Read more
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