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Strategy and Communication for Innovation
. Ed(S): Gould, Julie; Pfeffermann, Nicole
€ 229.54
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Description for Strategy and Communication for Innovation
Hardback. Editor(s): Gould, Julie; Pfeffermann, Nicole. Num Pages: 424 pages, 27 black & white illustrations, 33 colour illustrations, 50 colour tables, biography. BIC Classification: JHBL; KJH; TBC. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
Product Details
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
424
Condition
New
Number of Pages
424
Place of Publication
Cham, Switzerland
ISBN
9783319495408
SKU
V9783319495408
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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